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Shaun hurley

Chief Revenue Officer

Shaun Hurley is a visionary sales executive with an exceptional track record of building and leading high-performing teams. With over 20 years of experience in fashion and cannabis, Shaun’s leadership, expertise, and strategic insights have consistently delivered exceptional results.

Shaun began his career at Abercrombie and Gap before founding two successful denim brands, 575 and Genetic, which were later acquired in 2008 and 2015, respectively. His entrepreneurial spirit and passion for innovation have earned him a reputation as one of the industry’s most dynamic leaders.

As President of Fred Segal under CAA, Shaun played a pivotal role in scaling the business as it transitioned to a licensing model. His strategic insights and ability to navigate the ever-changing fashion landscape were instrumental in the company’s success.
Now serving as Chief Revenue Officer (CRO) of Elevate Holdings, Shaun is responsible for leading the company’s revenue growth strategy, overseeing retail and wholesale sales in multiple markets.

As a leader, Shaun actively seeks out opportunities to promote inclusivity within the organizations he leads. He understands that a diverse workforce is critical to a company’s success and has made it a priority to create a culture of inclusion and belonging.

His unwavering commitment to excellence, passion for innovation, and dedication to creating inclusive, equitable and diverse teams make him a true visionary.


We are looking for people with the drive to make a difference and the desire to shape the future of our business.